Myths about padded bras
There are still a lot of myths and benefits about padded bras in modern times, but stop! Today we're clearing up the myths and telling you what the rumors are really all about.
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SugarShape Magazine
Experts share the most important things about bras with you! The SugarShape blog tells you everything you need to know about the right fit, size and style to find the perfect bra for you. You can also be inspired by cool outfit tips and practical bra tricks.
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The first bra: How do I support my daughter with her first bra purchase?
For mothers of daughters, this one moment comes at some point: the first bra purchase. This event is often accompanied by uncertainty, shame and lots of questions.
In our latest magazine article, you will find out how you can prepare yourself and your daughter for this and get helpful tips and tricks on how you can successfully support her with her first bra purchase.
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The perfect bra during the menopause
During the menopause, your body changes and so do your breasts. Bras and bralettes that used to fit very well may pinch, squeeze or simply no longer look good on your breasts. This is normal and natural.
Find out everything you need to know about the menopause and which bras are suitable for your breasts.
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Sugarshape x Mösi 2025
With the new My Pleasure collection, influencer Pinkpersianunicorn and SugarShape celebrate female desire, self-confidence, and sensuality – in all sizes and cups. More than lingerie: a manifesto for freedom, strength, and unashamed femininity.
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Motsi x SugarShape Summer 2025
With her new collection, Motsi celebrates all those who dare – to show themselves, to love themselves, to celebrate themselves. With lingerie, sports and beachwear that is made for more than just a look: for movement, for life, for you.
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Why sleep wearing a bra?
Whether it's sensitive breasts during your period or pregnancy, large breasts, or simply your own well-being, there are several reasons why you might find it more comfortable to wear a bra while sleeping. We've put together a selection of bras for sleeping.
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Panties Guide – Which style of panties suits you best?
In the world of pantys, there are many different cuts, shapes and colours. Find out what sets everyday heroes apart in the latest magazine article!
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Gift guide for men
Sometimes it can be a challenge to find the perfect gift for your girlfriend, mother or partner. But don't worry dear men, we have the ultimate gift guide for you.
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Colours of Motsi
Diverse, colourful, hot! With Colours of Motsi, the latest collection from Motsi Mabuse x SugarShape, summer can come.
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How do I find the right nursing bra for me?
What is a nursing bra and when do I need to buy one? In this article you will find the answers to the most important questions about the nursing bra and its underwired alternative.
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Front-closure bra – simple and comfortable in no time at all
Want to be able to put on and take off your bra quickly and show off your back? Then take a look at our new article and find out everything you need to know about front-fastening bras. Front-fastening bras – easy and comfortable in no time at all.
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#mystyle – Which bra suits which outfit?
Good underwear is the foundation of every outfit. This makes it all the more important to choose a bra that suits your outfit so that you can feel comfortable all day long. From strapless to close-fitting to low-cut, you'll find the perfect bra here!
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