The first bra: How do I support my daughter with her first bra purchase?

14.1.2026 | Ann Cathrin Schach

The first bra: How do I support my daughter with her first bra purchase?

At some point it comes, this moment that many mothers intuitively sense: Your child is no longer a child. Your daughter's body is changing, often faster than either of you would like. With the first bra, not only does a new item of clothing begin to accompany her everyday life, a A new phase of life, full of questions, uncertainties and quiet feelings.

"My daughter made a big physical leap at around 11 years old and it slowly became clear that it was time for a bra or at least bralettes with padding to give her more support in everyday life"recalls our dear colleague and mother Verena, whom we asked about this topic. A sentence that shows: The first bra is rarely a spontaneous purchase. It is the result of observation, empathy and responsibility.

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Brief overview: Practical tips for you

A few specific tips that can make your first bra purchase easier:

  • Talk to your daughter in advance about her expectations: What does she need the bra for? Everyday life, sport or both?
  • Plan enough time and choice - trying on is important!
  • Find out in advance about sizes and possible differences between manufacturers.
  • Don't blindly rely on any advice: Unfortunately, specialist knowledge cannot always be taken for granted.
  • And above all: be patient. The feeling of wearing a bra is unfamiliar and often uncomfortable at first.

Between pride and melancholy: when the letting go begins

The transition from childhood to puberty is intense, for your daughter as well as for you. "Beautiful and heavy", is how the mother describes this phase. "On the one hand, I had to say goodbye to my sweet little mouse, but on the other, I am proud of my independent and self-confident older daughter." Many mothers know this tension all too well. There is the pride in the young person growing up and at the same time the melancholy about all the little things that are suddenly no longer needed: Tying shoes, making sandwiches, holding hands. "Many things have been done for the last time over time"she says. "Nevertheless, I sometimes miss the little person she used to be."

This is precisely why it is so important to consciously accompany this new phase - not with pressure, but with openness.

Bustier "Freeda" black Bustier "Freeda" black
BH "Pure Conscious" cappuccino BH "Pure Conscious" cappuccino
BH "True Lace" rose BH "True Lace" rose
Bralette Emilia Black Bralette Emilia Black
BH "Lucy" ivory BH "Lucy" ivory
Bralette "Eliana" blue-grey Bralette "Eliana" blue-grey

Speak openly before things get "serious"

The topic of bras and physical changes should No taboo be. Ideally, you should talk about it early on before insecurity or shame take over. "We talked about this very early on"says Verena. "When I was about 9 years old, we talked about the impending change and the possible very early onset of my period." This takes the pressure out of the situation. Your daughter knows what to expect and feels that she is being taken seriously. Of course, the topic is not completely irrelevant or easy for her. "She was a little uncomfortable - the topic brings with it natural shame, which is also a good thing." At the same time, Verena describes her daughter as curious and interested. A crucial point: "I can be sure today that she will come to me with all her questions and problems."

Trust is not a matter of course

Trust is not created in a single conversation. It is the result of many small signals. "100 percent"says Verena when asked what role openness plays. "Topics such as body changes, periods and feelings should be able to be dealt with normally between mothers and daughters." Your attitude makes the difference. If you signal that these topics not embarrassing or forbidden but are part of life, you create a safe space.

And if you are unsure yourself? There are solutions for that too. "I would advise other mothers to confide in a friend, their sister or their own mother"she recommends. Pediatricians, gynecologists, too

The purchase: between comfort and appearance

Whether in store or online - the first bra purchase should be without time pressure take place. In this case, the decision was made to order online, partly due to professional experience in the clothing and underwear sector. The focus was clearly on Material, workmanship and wearing comfort. "The price wasn't that important." The different priorities are interesting - and very typical: "For my daughter, the look was super important at first"says Verena. "But I was able to convey to her that comfort is the decisive factor in the end." A learning process that requires patience on both sides.

One little anecdote remains particularly memorable: "The look on my daughter's face when she tried on her first bra." The feeling was strange, the look unfamiliar, she would have preferred not to wear a bra at all. "But she has gotten used to it in the meantime."

What makes this moment so special

Looking back, it's not the bra itself that counts. It's the confidence. "This moment reinforces the image I have of the trust she has in me." And when asked whether she would do anything differently today, the answer is clear: "I would do it again in exactly the same way."

Your VIB Box: support for your first bra purchase

Especially if you and your daughter are still unsure about buying your first bra, our VIB Box offer a real relief. The box was developed to make the often confusing lingerie jungle more transparent and stress-free to make: Together with your daughter you fill out a short questionnaire on preferences, sizes and style wishes and bra experts will then make a Selection of 3-4 well-fitting bras, bralettes or sets that suit you and your needs. This selection will free of charge sent to your home - zto try on clothes in familiar surroundings, without time pressure, crowds in the store or embarrassing searches between shelves.

The Shipping and returns are free of charge and in the end you only pay for what you actually keep. This takes a lot of pressure off the process because you can take your time to try out what is comfortable and what you like, which is particularly important when the wearing comfort of young girls is often still unfamiliar and initially "strange". At the same time, the VIB Box Expert support and an individual selectionwhich can help you to make a good decision about fit, material and style together.

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The first bra is not a big event for the world, but it is an important step for your daughter. And a valuable opportunity for you to show her: II see you. I accompany you. And I am there for you.

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